Launch DRTV Partner and Creative Director, Drew Plotkin,  discusses the use of celebrities in infomercials as part of a panel discussion held at the Dial 800 Pre-Show Intensive at Response Expo in San Diego in 2012. Drew joins Shark Tank’s Kevin Harrington as they discuss when to use a celebrity infomercials, best practices and some specific successful client examples of when celebrities were used. Drew specifically goes into detail on why and how Launch DRTV targeted Joan Lunden for the Murad Resurgence® campaign and why she was chosen as the perfect celebrity to launch the long form infomercial.

Another Great Blog Post from Launch DRTV

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