Clients / T Mobile ®

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T Mobile ®

T-Mobile ® approached Launch to create, execute and oversee a direct response campaign that would cut through the clutter of then overly saturated wireless category and convince customers to switch carriers while optimizing each lead with a full throttle acquisition strategy with a 0:60 spot. Launch was also brought on board to help oversee and execute the telesales optimization strategy, including offer strategy, routing, telesales scripting and training.

Services Provided
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Creative Strategy and Development
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Short Form Commercial Spot
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Production
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Directing
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Post Production
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DRTV Consulting
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Telesales Consulting
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Telesales Training