Launch DRTV Direct Response Services

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[title size=”2″]Launch DRTV’s Areas of Expertise[/title]

Here at Launch DRTV, we listen. We listen to you, the client. Nobody knows more about your product or service than you do, which is why we ask the right questions, listen to your answers and work closely with you to help craft the ideal campaign for your brand and your product.

We don’t look to re-invent the wheel on your dime. Our philosophy is simple: we take proven direct response marketing models, strategies and concepts and make them better. Thinking outside the box doesn’t mean taking reckless long-shot chances; it means taking your campaign to the next level by balancing the perfect blend of research, proven financial models and creativity.

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[content_box title=”Long Form Infomercial” image=”/wp-content/uploads/2013/07/infomercialproduction-icons-35×36.png”]When producing a long form infomercial we will handle everything from concept development, script writing, testimonial recruitment, production, talent casting to complete post-production. But we don’t stop when we deliver the final show. We work with you to monitor results in real time and them suggest and update the shows based on the results and assessment.[/content_box]

[content_box title=”Short Form Spot” image=”/wp-content/uploads/2013/07/longform-icons-35×36.png”]Launch DRTV’s short form commercial spots deliver a crisp, concise message that makes the phones ring and drives traffic and sales to your website. Short form commercials are a great way to extend the life of a current infomercial product or brand while also introducing the brand to a potential new audience. We can produce short form spots from existing long forms or do an entire new production for the new show. [/content_box]

[content_box title=”Testimonial Recruitment”  image=”/wp-content/uploads/2013/07/test-icons-35×36.png”]Launch DRTV is one of the only full service DRTV production companies with a complete in-house testimonial recruitment and management team. Our caring and hardworking staff recruits and manages all of our testimonials from start to finish and develops strong relationships with the testimonials. We know you trust us with a valuable asset and that we are a reflection of you and your brand. [/content_box]

[content_box last=”yes” title=”Web, Digital and Mobile”  image=”/wp-content/uploads/2013/07/webdev-marketing-icons-35×36.png”]A high quality infomercial will drive traffic but now you need to convert that traffic to become buyers. Launch DRTV’s award winning web and digital marketing team can create high quality ecommerce websites and digital marketing programs that will turn traffic into sales and sales into lifetime customers across any web connected device.  [/content_box]
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[title size=”2″]Launch DRTV Production Process[/title]

Launch DRTV Production Process

Our production process is simple: we listen to you and research to learn as much as we can and then we take these learning and match them with proven models, strategies and concepts and to bring them to life. You will have professional and dedicated producers and account managers both on set and throughout the entire process to make sure we are working together to create the best possible final product.

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Launch DRTV will work to understand your overall goals, audience, project parameters and desired outcomes. We research your intended audiences, and study the competition. We define the problem consumers are facing and discover strategies for solving those problems effectively and memorably.
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We love the collaborative and creative process of a DRTV campaign. Brainstorming, whiteboards, storyboards, wireframes, mock ups, scripts, casting, lighting, set design, wardrobe, makeup, graphics, voice overs and more. We listen to your ideas and come up with our own until the entire team is confident that the creative direction is spot on.

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Award winning on set production uses the latest technologies that fit the show’s needs while staying on top of anything new. Professional and top notch equipment coupled with some of the top talent in the fields of location, talent recruitment, lighting, makeup, wardrobe, cinematography, sound and even down to catering will make the production an enjoyable and successful experience.

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7 in house sate of the art edit bays full of some of the best and brightest editors in the DRTV industry. We have a full stuff of in house graphics, motion graphics and animation pros to bring your product to life. We bring in top talent when needed for voice overs, music, color corrections and more to deliver a perfect final product.

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We know that getting the campaign performing as best as possible rarely happens on the first pass even with excellent production. So we come out the gates firing and then test, measure, assess and make and suggest changes to the creative and offer based on real time web analytics and sales data.

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We love to work and re-edit our own shows to find the little golden nuggets and moments that inspire people to buy. We tweak, edit and refine to get the campaign converting at the highest level possible.

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[custom_title size=”2″ class=”yellow”]Direct Response Marketing Services: Marketing Beyond Infomercial[/custom_title]

Launch DRTV Marketing Services

A multi-channel direct response approach significantly increases response and ultimately, the overall success of your DRTV campaign. Launch DRTV has seasoned direct response and branding marketing professionals—account management, marketing and creative—that can plan and implement high impact print, direct mail and online campaigns. Launch DRTV is your complete turnkey solution and resource for direct response advertising.

[tabs tab1=”DRTV Websites” tab2=”Mobile DRTV” tab3=”Ecommerce” tab4=”Web Video” tab5=”Retargeting” tab6=”Search Marketing” tab7=”Social Media” tab8=”Testing”]

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Full service website and ecommerce development custom tailored for DRTV campaigns. We mix the best of the traditional DRTV websites with the ever changing world of web design and technology to present your brand in the best and highest converting way possible. The end result of our work is a great looking, highly effective, highly converting, optimized-for-SEO website with social media engagement features that offer a tailored user experience and the platform to take your business to the next level.

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First DRTV sales moved from the phone to the web. Now they are moving from the web to the mobile web. All of our DRTV web campaigns are designed specifically with mobile and tablet users in mind as this is the fastest growing and will be the largest segment of buyers in the immediate future.

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Full service DRTV e-commerce development and management. Anyone can “create a website with a store”. We create DRTV e-commerce engines that convert and offer a lifetime value while providing our clients all of the cutting edge tools needs to convert, test, track, measure and report.

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When we shoot and product your infomercial we have hundreds of hours and thousands of photos that may not make it into the final edit. What do we do with all of the extra content? We edit it into effective videos aimed at the web for specific DRTV sales, targeted consumers and branding. We can manage your web video marketing and specifically your YouTube Channel to showcase your brand, your product and expand the reach of your show to a growing segment of the population who may never see your infomercial on TV.

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Getting someone to a website is only part one. If you can convert right away- then you are ahead of the game. Retargeting is a valuable tool to entice your web visitors who did not purchase to come back and remind them why they came to the site in the first place. Retargeting via display, email and social media is a proven winner and helps extend your media spend and convert more buyers.

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We utilize top partners in the world of SEO and PPC to make sure that people who see the infomercial and go to the main search engines such as Google, Yahoo and Bing will find your DRTV offer.

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Millions of people and brands use social media on a daily basis for engagement, entertainment, education and commerce. We use social media for real, measurable results and maximizing ROI.

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Just as we test creative in the production cycle we also constantly test creative and offers in the online world and in other marketing channels. We use real time multivariate testing to find the top performing offers and creative.

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[custom_title size=”2″]Direct Response Continuity & Product Development Services[/custom_title]

Launch DRTV Continuity Services

Over 15 years in experience specializing in continuity product development and continuity marketing programs.  We provide a full suite of services from concept testing to full-scale marketing campaigns and financial planning.  The results of your continuity programs can be the make or break of your campaign.  Launch DRTV can provide the hands on management and experience to achieve success.

[tabs tab1=”Product Development” tab2=”Forecasting & Modeling” tab3=”Telemarketing & Web” tab4=”Retention” tab5=”Fullfillment & Customer Care” tab6=”Debt Reconciliation”]

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We Source manufacturer and vendor for private label and/or formulation of nutritionals, foods, beauty and consumer goods.

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Includes cash flow, profit and loss, projections for continuity business and all reporting.

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Provide strategy and/or implementation of scripts, training, offer testing and creative’s to optimize AOV, CVR and stick rates.

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Strategy and/or implementation of touchpoint strategy to increase conversion, AOV, cross-selling and stick rates: Abandon cart emails, Onboarding and reactivation emails.

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Strategy and/or implementation save the sale and save the return, including scripting and training. Critical for stick rate on continuity product.

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Can provide strategy and/or implementation of debt reconciliation (collections) to increase billing retention.

 

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