In the direct response industry we think that he intersection of traditional TV media and the growth of online and streaming media such as YouTube and Netflix is very interesting for the future. Where will infomercials and direct response campaigns live when more and more content is on demand or a result of a search on YouTube? It will be a gradual change in viewing habits and will have a greater impact on certain brands, products and industries but the data is starting to show the shift. Below is an interesting YouTube vs. television infographic from YTD YouTube Downloaders showing YouTube and Television which was released along with stats from Nielsen that found that YouTube reaches more American adults between 18 and 34 than any cable network and a Netflix report in their quarterly earnings that they are now the 5th biggest TV network in terms of minutes watched per day.
Courtesy of: YTD YouTube Downloader
Another Great Blog Post from Launch DRTV