MENU
MUTE PAUSE
MISSION
CONNECTING
BRANDS WITH PEOPLE
You can’t put a finger on it.
Successful artists, athletes, and musicians have it.
So do successful brands.
Some claim it’s a glow around the edges. A power from above.
Or, molecules vibrating at a higher frequency.
One thing we do know.
It can’t be bought. Or, sold.
And if you do try to duplicate it. You’ll fail.
For us, it’s our unique blend of experience,
insights, collaboration and swagger.
We create content you can feel.
And when your customers feel it, they act,
share, buy, dream, re-invent and come back for more.
FOUNDER
DREW
PLOTKIN
Founder & Chief Creative Officer
Drew Plotkin
Drew Plotkin
A New Jersey native (and lifelong Springsteen fan and devoted stalker, as seen on 60 Minutes), Drew graduated from the Walter Cronkite School of Journalism at Arizona State, which led him on a successful stint as an Emmy-nominated TV news producer for various networks. Your audience is always left with a permanent impression that speaks to the soul of Your brand’s mission. With an insatiable desire to find a bigger ‘megaphone’, Drew headed to Los Angeles where he stumbled his way into the direct response industry and founded Launch DRTV. A natural story-teller at heart, Drew is a fresh voice who brings a fiery passion and commitment to every aspect of your campaign. He makes sure your audience is always left with a permanent impression that speaks to the soul of your brand's mission.

To date, Drew holds one of the highest verifiable success rates in the DRTV industry, with total sales in excess of 1 billion dollars. While widely known for his high profile successes with beauty and personal care brands, his range of expertise includes apparel, health and fitness, kitchen and household and more. Whether it’s via digital content, short form commercials or a long form infomercial, Drew has spent years perfecting a unique and successful style for connecting consumers with best-in-class brands. Drew is one of the most sought after directors in the industry – with directing credits including Jennifer Lopez, Serena Williams, Jane Seymour, Kristin Davis, Marie Osmond, Dwyane Wade, Drew Brees, Kate Walsh and other worldwide celebrities and pro athletes. He has spearheaded successful campaigns for megabrands and companies including T-Mobile, Guthy-Renker, Unilever, Nutrisystem, Murad Skincare, Jockey, Bosley, Shark-Ninja, Copper Fit, MISSION and others.

A unique and successful style for connecting consumers with best-in-class brands.

Drew’s leadership and passion for success has solidified Launch DRTV as one of the most successful, innovative and powerful direct response agencies. While Drew is a hands-on participant with every account and brand, he prides himself on having helped create one of the strongest teams in the business, filled with only A+ players. Launch is not staffed with employees. We are a ‘tribe’ who truly loves what we do each and every day, giving your brand the edge it needs to succeed.

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