The direct response industry is always changing.  There are new trends, new infomercials, new spots, new mediums, new ways to sell and more.  There is also a tremendous amount of great data, stats, journalists, infographics, new vendors and more all aimed at educating anyone who is new in the direct response and DRTV industry and...Read More

Have you ever wondered about the real economics of infomercials?  Question like- how much is spent in the DRTV, the history of infomercials, whether people actually buy in the middle of the night.  The below post was written by Jon Nathanson for Priceonomics.  The complete post was published on November 14th, 2013 and can be...Read More

If you ever wanted to know about the present state and future of the direct response marketing industry then you should take the time to read Response Magazine’s 18th Annual State of the Industry Report- The Unabridged Answers where they asked excellent question and received thoughtful and thorough answers from members of their Advisory Board...Read More