About Launch DRTV


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[title size=”2″]Welcome To Launch DRTV- Prepare to Take Off![/title]

Thomas Edison said it best. “True innovation isn’t creating something new. It’s taking something that exists and making it better!” And that is what we do, very successfully, over and over again, at Launch DRTV.

More TV commercial spots and infomercials are being produced now than at any other time in TV history, yet only a select few run at significant media levels with sustainable return on investment. In fact, statistics suggest that nearly 80% or more of all long form infomercials fail to achieve success, or roll-out.

Here’s the good news: you don’t have to be just another statistic in the world of infomercial production bombs and misfires. At Launch DRTV, we’ve spent years researching which products and services work best on TV, and have developed a proprietary methodology for producing TV spots and infomercials that can turn the right products into money-making hits.

We work with traditional DRTV clients, and also specialize in bringing traditional brand clients into the world of DRTV. We don’t make infomercials. We make “BRAND-mercials”- — high production value, targeted, direct response advertising campaigns that attract valuable, long-term, repeat customers. And we do it well. Let us prove it to you.


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[title size=”2″]Who is Launch DRTV?[/title]

[toggle title=”Our Mission”]To create the best performing direct response campaigns and infomercials and to help our clients showcase their brand in the best and more profitable way.[/toggle]

[toggle title=”Our Philosophy”]We produce “brandmercials”. Hybrid direct response campaigns mixing the best of infomercials and brand commercial spots. We partner with only brands and products that we believe will have long term success in the direct response world. At Launch DRTV, we measure our success by the results of each and every infomercial production, not by the sheer number of projects we complete. If direct response marketing is right for you and your product, then we want to be the ones to help you make it happen. But if DRTV is not your best fit, we’ll be the first to tell you. [/toggle]

[toggle title=”Our People”]We choose to work with only the best and brightest in the world of infomercial production and direct response. We bring together creative minds, experience, enthusiasm and professionalism to form the hardest working and best team in the world of DRTV. [/toggle]

[toggle title=”How Do We Set Ourselves Apart From Our Competitors?”]We don’t take on dozens of projects a year in hopes of having a single hit. We choose the products and brands we want to work with carefully and then put our full energy into those campaigns. We don’t pretend to know your brand or historical results as good or as well as you do. We do however bring a fresh and energized perspective along with a fiery passion to any project we touch. We also immerse ourselves in your product, brand history, historical results and data, and we closely look at where you have been and where you are now, with an absolute drive to help get you to where you want to be! We listen to the client and keeper of the brand and the historical goldmine of data, history and results. We ask questions, we listen, and we take action to implement.[/toggle]


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[title size=”2″]Why Choose Launch DRTV?[/title]

[toggle title=”You want creative ideas that stand out and stick with your audience:”]Launch DRTV understands interruptive marketing in today’s non-stop, break-neck speed advertising world. We have a unique understanding of the customers buying cycle and behavioral patterns informed by intuitive creative thinking and basked up by in depth analytics. Our perspective allows us to craft ideas and concepts and turn them into action in a way that stick with your audience and makes a lasting impact with your message.[/toggle]

[toggle title=”You want creative that effectively communicates your brand:”]Our goal is to create beautifully executed and hard hitting commercials that influence your target audience and further your mission. We use our understanding of strategic messaging and communication to do it. Couple that with a strong creative sense, an eye for talent and strong research skills and the result is more than a good-looking infomercial. It’s a hit show. It’s a money making “brandmercial.”[/toggle]

[toggle title=”You need flawless execution that produces results:”]Our experience in full service DRTV production, marketing, DRTV ecommerce, digital marketing, and campaign management ensures that we will sweat the details and produce finished products that exceed expectations every time. Our 10,000 square foot state of the art post production facility featuring 7 edit bays, 3 graphics stations and a full time post-staff in-house leads to efficient and flawless final execution. [/toggle]

[toggle title=”Our proven results don’t lie:”]In the past few years alone, Launch DRTV has produced 6 long form shows that have ranked in the IMS top 5. This includes 2 shows that reached #1. We’ve been honored with numerous industry awards including best long form beauty and best short form beauty shows, as well as best DRTV website by the Electronic Retailers Associations. As recently as April 2013, Launch DRTV has produced 4 of the top 20 performing long form infomercials based on IMS rankings. And while our shows deliver on results, they do this while simultaneously raising production values and elevating a brand’s overall image within its core audience and beyond.[/toggle]


Meet The Launch DRTV Executive Team

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[person name=”Drew Plotkin,” picture=”/wp-content/uploads/2013/07/drew1.png” title=”Partner & Creative Director” linkedin=”http://www.linkedin.com/pub/drew-plotkin/48/636/810″ linktarget=”_blank”]

As the Creative Director for Launch DRTV, Drew is responsible for developing and driving the creative process from start to finish. With more than 12 years of experience developing hit DRTV shows and campaigns, Drew is well known for his ‘outside the box’ sales and marketing strategies that have an immediate and significant impact on response rates and ultimately, your bottom line.

In addition to overseeing the creative development and scripting process, Drew directs the host talent as well as testimonials and various feature segments at Launch DRTV. He has a unique ability to combine effective DRTV sales tactics with a genuine ‘realness’ in performance that has been met with repeated success on many campaigns. Drew is also known for his ability to surface even the most subtle money making opportunities for your campaign that others would miss. From initial concepts up through the editing process, Drew works with clients to ensure a customized sales and marketing approach is delivered to exceed expectations and deliver results while elevating your brand to the highest level possible.

Prior to entering the direct response industry, Drew was an Emmy®-nominated, award-winning TV journalist for both FOX and CBS news affiliates across the country.