Mission
MISSION wanted a campaign that simply put, lived up to the name mission . With a series of high-octane short form and digital spots featuring world-renowned athletes, Serena Williams Dwayne Wade and Drew Brees, we let their athleticism and drive for perfection tell the story for us. Shooting at varied frame rates with our Alexa along with ‘up close and personal’ hand-held footage, viewers can feel the gritty sweat and realism it takes to be your personal best, followed by the instant cooling relief achieved with MISSION Cooling Towels.
