Nutrisystem ®
The iconic weight loss brand, Nutrisystem ®, approached Launch DRTV with taking their existing direct response campaign to the next level with out-of-the-box creative. Launch brought a fresh perspective to the campaign and created a unique long form campaign hosted by prominent brand voice, Marie Osmond. Using compelling testimonial stories, exciting visual hammers and emotional levers, along with traditional DRTV tactics, the show was able to connect consumers to this classic brand in a very new way.
