Direct Marketing
Yahoo Finance’s The Daily Ticker just did a news segment and story on “Top 5 Secrets of the As Seen on TV Industry”. Thomas Haire, editor-in-chief of Response Magazine, estimates that As Seen on TV is a $400 billion industry. Haire says that Allstar Product Group, the company that has created products like The Snuggie,...
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Infomercial Stats
What is the real deal about the state of the direct response TV industry and infomercials. Some people have claimed that the infomercial is a dead or dying format but check out the stats from Koeppel Direct and see for yourself. Some good info about infomercials by the numbers. Another Great Blog Post from Launch...
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infomercial infographic
Check out a very cool infographic about infomercials and how they work. Since its inception 20 years ago, the infomercial has become an integral part of television culture. We take a closer look at who is buying and how much is being purchased. Explore more infographics like this one on the web’s largest information design...
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Launch DRTV is proud to work with Jockey on this great new product. A revolutionary product for women.   Another Great Blog Post from Launch DRTV
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