Announcing the release of Launch DRTV’s new Infomercial Extender program. We are always being asked how our clients in the DRTV industry can extend the life of their campaigns and continue to achieve ROI as TV media performance begins to fade over time. The number one piece of advice we give is to keep pumping...Read More
In the direct response industry we think that he intersection of traditional TV media and the growth of online and streaming media such as YouTube and Netflix is very interesting for the future. Where will infomercials and direct response campaigns live when more and more content is on demand or a result of a search...Read More
Launch DRTV Partner and Creative Director, Drew Plotkin, discusses the use of celebrities in infomercials as part of a panel discussion held at the Dial 800 Pre-Show Intensive at Response Expo in San Diego in 2012. Drew joins Shark Tank’s Kevin Harrington as they discuss when to use a celebrity infomercials, best practices and some...Read More
Not aimed directly at direct response television and infomercial but we found this infographic from social media marketing platform Shoutlet very informative on how social media and all kind of television from scripted shows to live sports and events to all kind of commercials are getting on the same wavelength. How does this social media...Read More
Launch DRTV is very proud to be nominated for one 2013 ERA Moxie Award and to be part of the team for two other 2013 nominations. The ERA Moxie Awards are the premier awards program honoring the best in television, radio and online direct response campaigns. The winners will be announced at the ERA Moxie...Read More
