Yahoo Finance’s The Daily Ticker just did a news segment and story on “Top 5 Secrets of the As Seen on TV Industry”. Thomas Haire, editor-in-chief of Response Magazine, estimates that As Seen on TV is a $400 billion industry. Haire says that Allstar Product Group, the company that has created products like The Snuggie,...Read More

What is the real deal about the state of the direct response TV industry and infomercials. Some people have claimed that the infomercial is a dead or dying format but check out the stats from Koeppel Direct and see for yourself. Some good info about infomercials by the numbers. Another Great Blog Post from Launch...Read More

Check out a very cool infographic about infomercials and how they work. Since its inception 20 years ago, the infomercial has become an integral part of television culture. We take a closer look at who is buying and how much is being purchased. Explore more infographics like this one on the web’s largest information design...Read More

Launch DRTV is proud to work with Jockey on this great new product. A revolutionary product for women.   Another Great Blog Post from Launch DRTVRead More