Have you ever wondered about the real economics of infomercials?  Question like- how much is spent in the DRTV, the history of infomercials, whether people actually buy in the middle of the night.  The below post was written by Jon Nathanson for Priceonomics.  The complete post was published on November 14th, 2013 and can be...Read More

If you ever wanted to know about the present state and future of the direct response marketing industry then you should take the time to read Response Magazine’s 18th Annual State of the Industry Report- The Unabridged Answers where they asked excellent question and received thoughtful and thorough answers from members of their Advisory Board...Read More

The direct response industry is constantly in flux with new brands, new products, new campaigns, new infomercials, new spots and new ways to seek for achieve success.  Response Magazine released a very good summary of 2013 in the world if infomercials and direct response based on the IMS (Infomercial Monitoring Service) ranking of the top...Read More

In the direct response industry we think that he intersection of traditional TV media and the growth of online and streaming media such as YouTube and Netflix is very interesting for the future.  Where will infomercials and direct response campaigns live when more and more content is on demand or a result of a search...Read More

Launch DRTV is very proud to be nominated for one 2013 ERA Moxie Award and to be part of the team for two other 2013 nominations.  The ERA Moxie Awards  are the premier awards program honoring the best in television, radio and online direct response campaigns.  The winners will be announced at the ERA Moxie...Read More