The direct response industry is always changing.  There are new trends, new infomercials, new spots, new mediums, new ways to sell and more.  There is also a tremendous amount of great data, stats, journalists, infographics, new vendors and more all aimed at educating anyone who is new in the direct response and DRTV industry and...Read More

If you ever wanted to know about the present state and future of the direct response marketing industry then you should take the time to read Response Magazine’s 18th Annual State of the Industry Report- The Unabridged Answers where they asked excellent question and received thoughtful and thorough answers from members of their Advisory Board...Read More

The digital marketing team at Launch DRTV is often times asked about how digital video, YouTube, video advertising and mobile video work in direct response and in conjunction with TV media.  The short answer is- DIGITAL VIDEO WORKS.  Video works for extending the life of a direct response campaign, educating your audience, pushing conversion, testing...Read More

Announcing the release of Launch DRTV’s new Infomercial Extender program.  We are always being asked how our clients in the DRTV industry can extend the life of their campaigns and continue to achieve ROI as TV media performance begins to fade over time.  The number one piece of advice we give is to keep pumping...Read More

Launch DRTV Partner and Creative Director, Drew Plotkin,  discusses the use of celebrities in infomercials as part of a panel discussion held at the Dial 800 Pre-Show Intensive at Response Expo in San Diego in 2012. Drew joins Shark Tank’s Kevin Harrington as they discuss when to use a celebrity infomercials, best practices and some...Read More