The direct response industry is always changing.  There are new trends, new infomercials, new spots, new mediums, new ways to sell and more.  There is also a tremendous amount of great data, stats, journalists, infographics, new vendors and more all aimed at educating anyone who is new in the direct response and DRTV industry and...Read More

Announcing the release of Launch DRTV’s new Infomercial Extender program.  We are always being asked how our clients in the DRTV industry can extend the life of their campaigns and continue to achieve ROI as TV media performance begins to fade over time.  The number one piece of advice we give is to keep pumping...Read More

Yahoo Finance’s The Daily Ticker just did a news segment and story on “Top 5 Secrets of the As Seen on TV Industry”. Thomas Haire, editor-in-chief of Response Magazine, estimates that As Seen on TV is a $400 billion industry. Haire says that Allstar Product Group, the company that has created products like The Snuggie,...Read More

Check out a very cool infographic about infomercials and how they work. Since its inception 20 years ago, the infomercial has become an integral part of television culture. We take a closer look at who is buying and how much is being purchased. Explore more infographics like this one on the web’s largest information design...Read More